Entertainment
built

to
land

impact

designed
to

last
All entertainment has impact. We're just being intentional about ours.
All entertainment has impact. We're just being intentional about ours.
GuardGoose develops entertainment formats – reality, documentary, podcasts – designed from day one to move audiences in the long term, not just the moment. We also advise scripted and unscripted producers, commissioners, and platforms on how to build rigour into their own projects and unlock impact that’s unrecognised, or unplanned for.
In a media landscape drowning in noise, audiences want content that matters, that they can trust. Our mission is simple: to prove – with evidence – that entertainment built for social impact doesn’t just do good, it does better.
What we do
ORIGINALS
Unscripted formats with built-in impact. No preaching. Just great entertainment.
FOR CLIENTS
STRATEGY - Audience analysis, theories of change, partner ecosystem mapping
BUILD - Partner outreach, brains trusts, events and supporting resources, multi-channel campaign architecture
EXECUTE - Live delivery, full cycle retainers, impact measurement and reporting
PARTNER - End-to-end development to delivery across a flagship or full slate
SPECIALIST - Case studies and supporting materials, podcasts, one-off advisory consultation calls
Who we work with
- Broadcasters and streamers
- Independent producers and production houses
- NGOs, advocacy organisations and foundations
- Brands with a mission
- Communities with a story to tell
